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Non-surgical beauty treatments set to rise
The non-surgical treatment market is set to increase dramatically according to the latest figures from market intelligence provider Key Note in its Cosmetic Surgery Report.
Statistics reveal that the popularity of injectable treatments will continue to rise. Fast-developing laser and micro-current technology procedures are currently only available through the larger providers as a high investment is required; however Key Note forecasts that within 3 to 4 years advanced laser technology to treat the skin will be made available more cheaply – a positive prediction for the non-surgical market.
New statistics also reveal that 1 in 20 women would consider having breast augmentation, which means good news for the cosmetic surgery market, which is also set to experience extremely strong growth.
The cosmetic surgery market experienced extremely strong volume growth over the five years between 2004 and 2008, both in the surgery and non-surgery sectors. There have been huge technological developments in non-surgery, and these treatments are popular with consumers who want to see effective results with much shorter recovery times. 2008 saw rapid products development in injectable fillers and laser technology, both of which are now becoming more widely used and understood by consumers.
However results from the survey shows that in January 2009 50.2% per cent of people were still against cosmetic surgery in principle.
Key Note forecasts that the value of the total cosmetic surgery market will reach £1.06bn by 2013, with overall growth of 77.8% between 2009 and 2013. In overall terms, Key Note identified that younger consumers have more positive and open attitudes towards the industry than their elders